Agricultural markets - at the national and international level - are driven by value chains that link rural areas with big retailers or supermarket chains in major cities as well as export markets. The biggest challenge is integrating small farmers into value chains viable market actors and partners. Without small farmer-focused value chain development, increasing numbers of farmers will be marginalized and excluded from profitable markets and continue to be trapped in subsistence production. Closer business links between the various actors of the value chain have great potential for mutual benefit. Farmers’ organizations or agricultural cooperatives can link farmers directly with retailers, exporters, traders or agribusinesses.